Today April 7, National Burrito Day. The first 100,000 Roblox players to successfully roll a burrito in Chipotle Burrito Builder on Roblox will earn enough Burrito Bucks to exchange them for an entrée code that can be used on the Chipotle app, Chipotle.com, or Chipotle.ca. Chipotle will become the first brand to enable Roblox players to exchange in-experience currency for real-world items.
Chipotle Burrito Builder is scheduled to go live at 3:30pm PT/6:30pm ET on April 7.
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