Challenge Real Summer, Real Flavor Instant Win & Sweepstakes

Sweepstakes Prize: ONE (1) SWEEPSTAKES PRIZE: A check for $10,000 USD.

Approximate Retail Value (“ARV”): $10,000. Odds of winning the Sweepstakes Prize depend on the number of eligible entries received during the Promotion Period. THE GRAND PRIZE WINNER WILL BE ISSUED A FORM 1099-MISC FOR TAX PURPOSES AND MUST SUBMIT HIS OR HER SOCIAL SECURITY NUMBER OR TAXPAYER ID NUMBER, AS REQUIRED BY LAW.

Instant Win Game Prizes: The following Instant Win Game Prizes will be available in the Promotion (each a “Game Prize”):

Due to various state dairy regulations, Game Prize winners of the Free Challenge Butter Voucher or Free Challenge Cream Cheese Vouchers that reside in AR, CA, CT, ID, KS, LA, MA, MN, MO, MS, ND, NJ, NV, PA, TN, UT, VA and WI may receive a comparable prize of equal or greater value determined by Sponsor in its sole discretion.

For All Prizes: Terms and conditions of vouchers and gift cards apply. No cash equivalent and all prizes are non-transferable and no substitution will be made except as providedherein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize forone of equal or greater value if the designated prize should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use. Limit: One (1) Instant Win Game prize per person. TOTAL ARV OF ALL PRIZES: $45,166.00