The second Friday of January is known as “Quitters Day,” the day people are most likely to forfeit New Year’s resolutions. Since 2023, Chipotle has celebrated “No Quitters Day” and rewarded guests who sustained healthy habits all month. As Chipotle enters its third year celebrating “No Quitters Day,” the company is creating a motivational text message community via SMS to help guests achieve their goals.
How It Works:
- From January 2 – January 9, guests can text CHIPOTLE3G to 888-222 to join the “Goals, Gym, Guac” text message community.
- Throughout January, Chipotle will text its community with exclusive content from top creators, motivational texts and affirmations, plus a first chance to score a free Chipotle Lifestyle Bowl on No Quitters Day as described below.
- On “No Quitters Day,” Friday, January 10, members will be texted with instructions to get one of 50,000 free Lifestyle Bowls.2
This is part of the Chipotle x Strava: The City Challenge
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